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Prof FeehiBiographical details

Abednego Feehi Okoe Amartey is currently the Vice-Chancellor of the University of Professional Studies. He is a Professor in Management. He occupied several positions at the University prior to his appointment as the Vice-Chancellor. In 2006, he was appointed as the Head of the CIM Unit and in 2008 got promoted to the position of Head of the Department of Marketing. After successfully serving two terms (8 years) as Head of Department, he was appointed as the Dean of the Faculty of Management Studies in September 2014. His rise continued when exactly a year later he was appointed as the Acting Pro-Vice-Chancellor and in March 2016 confirmed as the substantive Pro-Vice-Chancellor of the University. On the 25th of August, 2016, the Governing Council of the University appointed him as successor to the pioneer Vice-Chancellor, Professor Joshua Alabi making him the second Vice-Chancellor of the University. 

Professor Amartey is a product of St. Thomas Aquinas Secondary School, Accra and Prempeh College, Kumasi. He obtained his Ordinary Level Certificate from St. Thomas Aquinas Secondary School in 1986 and Advanced Level Certificate from Prempeh College, in 1988.  He further obtained a Bachelor of Arts (Economics major) in 1992 from the University of Ghana. In 2003, he obtained his first Master's degree, a Master in Business Administration (Marketing Option) from the University of Ghana Business School. In 2009, he enrolled at SMC University in Switzerland for a Doctorate degree and on completion of his coursework in 2010, he pursued his second Master's degree, Master of Philosophy in Marketing, again from the University of Ghana Business School and completed in 2012. He subsequently continued with his thesis at SMC and graduated in 2014 with a Doctorate degree in Business Administration.  He also holds a Professional Marketing qualification from the Chartered Institute of Marketing (CIM), UK.

Professor Amartey is an active researcher and prolific writer. He currently has over 38 publications in highly-ranked journals including the International Journal Contemporary Hospitality Management, Computers in Human Behaviour, Service Industries Journal, International Journal of Retail & Distribution Management, Tourism Management Perspectives, Marketing Intelligence & Planning, Journal of Research in Interactive Marketing, African Journal of Economic and Management Studies, Journal of Information, Communication and Ethics in Society, Journal of Direct, Data and Digital Marketing Practice, and Business Information Review.

His publications in the journals Computers in Human Behaviour and International Journal Contemporary Hospitality Management make him one of the few Ghanaian marketing professors who has ever published in ABS three-star journals. 

Before joining the University of Professional Studies, Professor Amartey worked with Fan Milk Ghana Limited as a sales representative and later joined the VAT Service in 1995 as part of the pioneering staff. He rose swiftly through the ranks from Assistant Revenue Officer to Senior Revenue Officer within six years. He has also worked with institutions such as All Nations University College, Koforidua, University College of Management Studies, Accra, Central University College, Accra and the Kwame Nkrumah University of Science and Technology, Kumasi (Commonwealth Executive MBA programme). 

 

He is an ardent charismatic Christian and a Minister of the Gospel of Jesus Christ and worships at the Revival Outreach Church. Professor Amartey hails from La in the Greater Accra Region and is married with three children.

Professional

Professor Amartey is a Fellow of the Chartered Institute of Marketing, Ghana (CIMG). He has served on many distinguished past board and committees in the University and outside the University. He is an external assessor, reviewer, and consultant for several institutions and journals both local and international. Professor Amartey is currently the Vice- President of Consumer Advocacy Centre-Ghana, an affiliate of Consumer International, in addition to his numerous community service activities.

Research Interests

Professor Amartey works in the following areas: Branding, Consumer Behaviour, Customer Engagement, and Service Experience

Teaching and supervision

Professor Amartey has extensive curriculum development and teaching experience across Marketing, Management, and Entrepreneurship. He has taught many subjects including Strategic Marketing, Brands Management, Integrated Marketing Communications, and Marketing Research.  He has also supervised students writing dissertations in these areas as well.

Awards and honors

Professor Amartey has won a number of awards, locally and internationally including the prestigious ‘The Most Respected CEO’ in the education sector at the 2018 Ghana Industry CEO Awards, and the Emerald Literati Network Awards for Excellence in 2016 at Anaheim, California for the paper he co-authored titled 'Consumers' attitude towards social media advertising and their behavioral response: the moderating role of corporate reputation" published in the Journal of Research in Interactive Marketing 2015 Vol. 9 No.4. He was also featured in the AOM magazine, 2016 as one of its high achievers for the year. AOM is one of the biggest academic research conferences in the world attracting over 10,000 participants annually.

 

Selected publications

Journal Articles 

Boateng, H., Kosiba, J.P., Okoe, A.F. (2019). Determinants of consumers’ participation in the sharing economy: A social exchange perspective within an emerging economy context.  International Journal of Contemporary Hospitality Management31(2), 718-733.


Kosiba, J. P., Boateng, H., Okoe, A. F., & Hinson, R. (2018). Trust and customer engagement in the banking sector in Ghana. The Service Industries Journal, 1-14.

Adam, D. R., Ofori, K. S., Okoe, A. F., & Boateng, H. (2018). Effects of structural and bonding-based attachment on brand loyalty. African Journal of Economic and Management Studies9(3), 305-318.

Boateng, H., Okoe, A. F., & Hinson, R. E. (2018). Dark tourism: Exploring tourist's experience at the Cape Coast Castle, Ghana. Tourism Management Perspectives27, 104-110.

Okoe, A. F., Boateng, H., Narteh, B., & Boakye, R. O. (2018). Examining human resource practice outcomes and service innovation. The Service Industries Journal38(7-8), 431-445.

Kosiba, J. P. B., Boateng, H., Okoe, A. F., Boakye, R. O., & Hinson, R. (2018). Examining customer engagement and brand loyalty in retail banking: The trustworthiness influence. International Journal of Retail & Distribution Management46(8), 764-779.

Ofori, K. S., Boateng, H., Okoe, A. F., & Gvozdanovic, I. (2017). Examining customers’ continuance intentions towards internet banking usage. Marketing Intelligence & Planning35(6), 756-773.

Boateng, H., Okoe, A. F., & Mensah, T. D. (2017). The relationship between human resource practices and knowledge sharing in service firms. Business Information Review34(2), 74-80.

Boateng, H., Agyemang, F. G., Okoe, A. F., & Mensah, T. D. (2017). Examining the relationship between trustworthiness and students’ attitudes toward knowledge sharing. Library Review66(1/2), 16-27.

Osarenkhoe, A., Okoe, A. F., & Serwaa Adjei, J. (2017). Online corporate social responsibility reporting: A case study of an indigenous Ghanaian bank. Mjölby: Atremi AB, 1, 103-122.

Okoe, A. F., & Boateng, H. (2016). Two-way communication on bank websites in Ghana: A data triangulation approach. Information Development32(5), 1471-1484.

Okoe, A. F., & Boateng, H. (2016). Assessing the CSR information needs of Microfinance institutions’ (MFIs) customers. Journal of Information, Communication and Ethics in Society, 14(3), 272-287. 

Okoe, A. F., & Boateng, H. (2016). Assessing the online CSR communication of an indigenous Ghanaian bank. Communication Research and Practice2(2), 229-243.

Boateng, H., Okoe, A. F., & Omane, A. B. (2016). Does personal innovativeness moderate the effect of irritation on consumers' attitudes toward mobile advertising?. Journal of Direct, Data and Digital Marketing Practice17(3), 201-210.

Okoe, A., Boateng, H., & Mensah, T. (2016). The effects of job satisfaction, employee commitment, workplace friendship and team culture on service recovery performance. Management Science Letters6(11), 713-722.

Boateng, H., Adam, D. R., Okoe, A. F., & Anning-Dorson, T. (2016). Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective. Computers in Human Behavior65, 468-478.

Okoe, A. F., & Arkorful, H. (2016). An assessment of the link between customer satisfaction and retention in the mobile telecommunications industry in Ghana: an undergraduate student’s perspective, 

Journal of Management and Information Research, 1(1), 20-44.

Okoe, A. F., Boateng, H., & Anning-Dorson, T. (2016). Consumers' preference for foreign products in an emerging market: do family communication patterns play a role?. International Journal of Business and Emerging Markets8(2), 210-221.

Boateng, H., & Okoe, A. F. (2015). Determinants of consumers’ attitude towards social media advertising. Journal of Creative Communications10(3), 248-258.

Boateng, H., & Okoe, A. F. (2015). Consumers’ attitude towards social media advertising and their behavioral response: The moderating role of corporate reputation. Journal of Research in Interactive Marketing9(4), 299-312.

Quansah, F., Okoe, A., F. & Angenu, B. (2015). Factors affecting Ghanaian consumers’ purchasing decision of bottled water. International Journal of Marketing Studies7(5), 76-87. 

Angenu, B. B., Quansah, F., & Okoe, A. F. (2015). Determinants of Online Banking Adoption among Ghanaian University Students. Journal of Service Science and Management8(02), 183-190.

Okoe, A. F., Amartey, R. & Arkorful, H.(2015) Community sanitation and corporate image in the hospitality industry: a case of Ghana's top-rated hotels. Quarterly Review of Business Disciplines, 1(4), 343-354. 

Okoe, A. F., Boateng, H., Quansah, F., & Omane, A. B. (2015). Self Esteem, Customer Identification and Willingness to Pay Price Premium: Evidence from Young Consumers Market. Asian Journal of Marketing9(1), 27-37.

 

Okoe, A., F. & Boateng, H. (2015). Consumer attitudes toward and intentions to accept mobile advertising. Management Science Letters5(9), 833-842.

 

Osarenkhoe, A., Byarugaba, J. M., Birungi, M. K., Okoe, A. F., & Bennani, A. E. (2014). Technology-Based Service Encounter—A Study of the Use of E-Mail as a Booking Tool in Hotels. Journal of Service Science and Management7(06), 419- 429. 

Puni, A., Okoe, A.F. & Damnyag, J. B. (2014). A gap analysis of customer perceptions and expectation of service quality amongst mobile telephony companies in Ghana. Journal of Management and Strategy5(3), 60- 70. 

Okoe, A. F., Adjei, J. S., & Osarenkhoe, A. (2013). Service quality in the banking sector in Ghana. International Journal of Marketing Studies5(2), 81- 92. 

Okoe, A. (2013). An assessment of the dialogic potential of bank websites as a strategic management tool in Ghana. Journal of Business Research7(1), 60-69.

Okoe, A. F., Osarenkhoe, A., & Hinson, R. (2013). Using the analytical hierarchy process framework to study bank selection criteria of students in the Institute of Professional Studies in Ghana. Journal of Strategy and Management. 4(3), 27-37.

Hinson, R., Osarenkhoe, A., & Okoe, A. F. (2013). Determinants of bank selection: a study of undergraduate students in the University of Ghana. Journal of Service Science and Management6(3), 197-205.

 

Conference papers

Okoe, A. F & Asamoah, E. (2017). A Comparative Study of customer-based brand equity across selected hotels in Ghana. 3rd International Conference on Business Management and Entrepreneurial Development, UPSA, Accra Ghana, April 2017. 

Abdul- Hamid, I. K., Okoe, A.F, & Boateng, H. (2017). Corporate Social Responsibility Communication (CSR) by Banks: Exploring young customers' CSR information behavior. International Academy of African Business and Development, Atlanta, Georgia, USA, April 2017. 

Okoe, A. F & Puni, A. (2016). Distance culture and whistleblowing in Ghana: A model for the future. International Journal of Arts of Sciences

Okoe, A.F., Osarenkhoe, A. Adjei, J.S. (2014). Online Corporate Social Responsibility Reportage of an Indigenous Ghanaian Bank: A Case of Cal Bank Ltd, International Academy of African Business and Development, University of West Indies, Barbados, May 26-29. 

Osarenkhoe, A. & Okoe, A.F., (2013). Online Brand Dispositions of Banks in Ghana. 13th International Academy of African Business Development conference hosted by Ghana Institute of Management & Public Administration/the University of Ghana, Accra, Ghana 13-18 May. 

Books 

Hinson, R.E., Adeola, O, & Okoe, A.F. (2018). Sales Management: A Primer for Frontier (2018). Sales Management: A Primer for Frontier Markets. Information Age Pub Inc, North Carolina. 

 

 

 

 

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Introduction

The Organizational Structure of the University comprises the University’s Governing Council which is constituted by Government, the Academic Board cascading to other Statutory Committees including Deans of Schools/ Faculties, Directors of Institutes and Heads of Departments.

Senior Members and the Unionized Staff are also involved in the governance by serving on various committees in the University.

The Council

The UPSA Act 850, 2012 under section 4(1) empowers the University Governing Council to ensure the implementation and achievement of the objectives of the University. As a result, the Council is at the apex of the governance structure. The Council ensures the effectiveness and efficiency of the University’s operations; reliability of financial reporting; compliance with laws and regulations; and safeguarding its assets. The Act gives power to the Council to appoint lecturers and other officials to academic and administrative positions and to oversee the internal organization of the University, including the establishment, variation and supervision of academic departments and faculties/ schools and Institutes.

 

 

Appointment of Senior Members of the University by the Council is done in accordance with the UPSA Statutes. However, in the case of the Vice-Chancellor, Pro-Vice-Chancellor and the Registrar, appointments are made upon the recommendation of a Search Committee set up by the Council.



Student Involvement in Governance

The Graduate Students Association of Ghana (GRASAG) and Students Representative Council (SRC) of UPSA are involved in the decision making processes of the University through their representatives on committees such as the Governing Council, Tender, Security, Clinic Management, Industrial Relations, Library, Sports, Environment and Food Safety Committee, Bookshop Management, Timetable Committee, Hostel Committee and Matriculation Committee.  In addition, SRC members are invited to join ad-hoc committees when the University requires specific input or contributions from students.



GRASAG and SRC Self-Governance

The students elect their own leaders through democratic elections. The GRASAG/SRC manages its own finances, programmes and activities using laid down procedures, subject to approval by Management. It also has its own judicial system and grievance procedures. Additionally, it presents and supports its members for positions on national student bodies. Currently, the GRASAG and SRC have members on national bodies such as Ghana Education Trust Fund (GETFund) Board, National Union of Ghana Students (NUGS), National Youth Council (NYC) and the Ghana Union of Professional Students (GUPS).



Legislative Controls

The UPSA Act and the enabling Statutes enacted by the Governing Council provide direction regarding policies and programmes of the University. Other legislative instruments include the Public Procurement Act 2003, Act 663; Financial Administration Act, 2003, Act 654 and the Labour Act, 2003, Act 651.  The Act guides decisions on procurements and determines the spending authority of the Vice – Chancellor and other spending by officers.

Government has the responsibility of providing the resources and the enabling environment in which education, learning and research and innovation thrive. Government policies and directives are clearly conveyed through the appropriate recognized sector regulatory bodies including the Ministry of Education, Youth and Sports and Finance Ministry.

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The University of Professional Studies, Accra (UPSA) is a progressive public institution that provides both academic and professional higher education in Ghana.  With over fifty (50) years of experience, UPSA has achieved the reputation as the oldest Ghanaian human resource development institution in professional Accountancy and Management with many of its products in key leadership positions in Ghana and abroad. 

 

UPSA remains the only public institution in Ghana with the mandate to offer both academic degrees and provide tuition for business professional qualifications.  Combination of scholarship with professionalism is the foundation of UPSA’s unique profile. With this background, the University has built systems thereby laying the foundation for a distinctive academic and professional profile somewhat different from the requirements of a purely professional or academic institution. UPSA is fully accredited by the Accreditation Council for Business Schools and Programmes (ACBSP) in USA.

 

Establishment of the University

The University of Professional Studies, (UPSA) formerly the Institute of Professional Studies (IPS) was birthed out of a dream of a young man in 1967 as a private business professional institution.  By dint of hard work, the founder, Nana J.K. Opoku Ampomah successfully carved a niche for the Institute as the only tertiary educational institution to train professional accountants and administrators in the whole of West Africa at the time.  The institution has undergone a lot of restructuring over the years through to where it is today.

 

From a humble beginning as a Private Tutorial College in 1967, the Institution was taken over by government in 1978 by the Institute of Professional Studies Decree, 1979 (SMCD 200).  Subsequently, on 22nd April 1999, the Institute of Professional Studies (IPS) Act, Act 566 was passed to establish the Institute as a tertiary institution with the responsibility of providing tertiary education in the academic disciplines of Accountancy and Management.

 

With great fortitude and hard work, the Presidential Charter was granted to the Institute in September, 2008 making it a fully-fledged university capable of awarding its own certificates, diplomas and degrees for its accredited programmes.   In 2012, the University of Professional Studies Act 2012, Act 850 was passed to change the name of the Institution from Institute of Professional Studies to University of Professional Studies. 

 

Repositioned as a fully-fledged public university, with its unique mandate to provide academic and professional education, the University is poised towards attaining scholarship, professionalism and entrepreneurship; offering professional, postgraduate, bachelors and diploma programmes.  From an initial enrolment of five students in 1967, the University currently can boast of over 15,000 students. 

 

Re-naming

At a Special Congregation on 26th April, 2018 the President, His Excellency Nana Addo Danquah Akufo Addo unveiled the plaque to rename the University after the Founder of the Institute, Nana Opoku Ampomah. The necessary constitutional and legal processes have been put in motion to effect the name change to Opoku Ampomah University of Professional Studies.

 

Logo

The Coat-of-Arms of UPSA has three main features

  • A Symbol
  • A Shield
  • A Banner/Scroll                                                                                                           

UPSA symbol

                                                                       Coat-of- Arms

 The Symbol: The Symbol is an adaptation of the Adinkrah symbol ‘Ako Ben.’  The Ako Ben is literally translated as ‘War Horn’, a horn used by the Akan traditional War Chief to call his warriors to war. It represents a state of readiness, vigilance and wariness.

 adinkra

                                                  The Adinkrah Symbol ‘Ako Ben’

The Symbol, in navy blue colour, signifies the readiness of the University of Professional Studies to promote higher education, by transforming students into graduates who are critical thinkers, confident and wield  authority in their fields of discipline.

The Shield:  The Shield with the Gold colour is a symbol of protection of the wealth or assets of the University, that is: its intellectual property- which is its pride; its Faculty members– who are the drivers of the knowledge and skills development process; its students- who are the reason for its existence and its alumni – who are the evidence of the success of the University.

The Banner/Scroll: The Banner/Scroll has the inscription-Scholarship with Professionalism- which is the motto of the University. The motto is an expression of the academic intent of the University to provide students with the knowledge and skills so that as graduates, they would be able to solve problems for the socio-economic development of Ghana

 

Vision

To be a world class education provider in both academic and professional disciplines,   nationally entrenched, regionally recognized and globally relevant.

 

Credo

Knowledge, a basis for development is relevant when shared and used.

 

Mission Statement

We strive to provide and promote quality higher education and training in management and other related disciplines by leveraging a structured mix of Scholarship with Professionalism in Ghana and beyond.

We believe our first responsibility is to the students, staff, parents, alumni and all other stakeholders. In meeting their needs, everything we do epitomizes scholarship with professionalism.

Scholarship to the university means the Pursuit and acquisition of Knowledge and Professionalism means Application of knowledge for Development in an ethical way. These two are the key driving forces of UPSA's existence. 

 

Values

Integrity, Responsibility/respect and Service are the key values of UPSA Code of Conduct.

 

Integrity

UPSA is determined to act consistently in accordance with its principles and core values.

 

Responsibility/Respect

Respect in the University’s community means, respect for one’s self, others and the University’s values as well as the responsibility one bears towards himself and others.

 

Service

Service in the UPSA community means recognizing social needs and applying our strengths and knowledge to address those needs 

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As one of the fastest-rising young universities, our core values are Respect, Service and Integrity. From faculty, through non-teaching staff, students, the business community, we strive to be professionals.


ABEDNEGO FEEHI OKOE AMARTEY
Vice Chancellor of UPSA
Professor of Management

 

 

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Our Address

Postal Address: P.O.Box LG 149, Accra – Ghana
Tel numbers:  +233 302 500 171, +233 302 500 722, +233 302 500 723
Fax Number: +233 302 501174
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