Lecturers-ITCS

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Name:  Rebecca Baah-Ofori

Position:  Lecturer

Department: Communication Studies

Faculty: Information Technology and Communication Studies 

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Academic Areas: 

  • Public Relations
  • Advertising
  • Development Communications

 

Biography

Rebecca Baah-Ofori has seven years of teaching experience. Before joining UPSA, she worked as Communications Officer at the Institute of Statistical, Social and Economic Research, University of Ghana, Legon. She has also worked on a number of part-time research assignments for the Media Foundation for West Africa.

Rebecca believes that the aim of teaching should be to provide students with the confidence and skills to thrive in their chosen fields of learning. She also believes that the classroom is the space for not only acquiring academic knowledge but also for acquiring valuable life skills. As such, she stresses the need for her students to espouse integrity, respect, punctuality and hard work in their academic pursuits.

Rebecca is currently a PhD candidate at the University of Ghana. Her teaching and research interests are in the areas of Public Relations, Development Communications, Advertising and Health Communications. 

 

Academic Degrees

  • Master of Philosophy (MPhil), Communication Studies
  • BA English

 

Selected Publications 

2015

Baah-Ofori, R. & Amoako, G. (2015). Electronic customer relationship management in micro, small and medium scale enterprises in Ghana. In Khanlari, A. (Ed.), Strategic customer relationship management in the age of social media. Hershey, P. A:IGI Global.

2014

Amoako, G., De heer, F. & Baah-Ofori, R. (2015). Innovative Ansoff strategies in the hotel industry in Ghana. In Ray, N. (Ed.), Emerging innovative marketing strategies in the tourism industry. Hershey, P. A.: IGI Global.

 

Subject Areas

  • Public relations planning
  • Public relations research
  • Development communication
  • Theories of communication

Professional Membership & Affiliations

  • Member, University Teachers Association of Ghana
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Tel numbers:  +233 302 500 171, +233 302 500 722, +233 302 500 723
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