Lecturers- Management Studies

Emmanuel Asamoah (4).JPG

Name:                         Emmanuel Selase Asamoah PhD

Faculty:                      Management Studies

Department:               Business Administration

Position:                     Head of Department

Email address:           This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Academic Areas of Interest:

  • Economics of Management and Marketing
  • Competitiveness and Performance of Firms and Industries
  • Strategic Cross Cultural Brand Management  
  • Value Creation and Cost Reduction
  • International Business Operations

 

Biography

Emmanuel Selase Asamoah is a researcher and an academic with a passion for practically oriented research. He joined UPSA’s Department of Business Administration as a Lecturer in August 2013 and is currently the Head of the Department.

Dr. Asamoah has worked in a number of capacities both in Ghana and abroad in industries such as insurance, education, project management, marketing, outsourcing, and logistics. He has also consulted for a number of public and private sector organization in the area of management research, cost reduction, and value generation. In the field of academia, he has taught management and research based courses and supervised students at the Bachelors, Masters, and PhD levels in Ghana and abroad.

He has over 30 publications in the form of books, peer reviewed journals, and presentations at conferences in Africa, Asia, and Europe. Dr. Asamoah has published in internationally rated journals like Journal of Small Business and Enterprise Development, Journal of Strategic Marketing, Acta Universitatis Agriculturae et Silviculturae Mendeleianae Brunensis, International Journal of Contemporary Management, and Journal of Competitiveness.  His papers are scanned in SCOPUS, Thomson Reuters, and other reputable databases.

When not at UPSA, Dr. Asamoah is a Visiting Lecturer at the Tomas Bata University in Zlin where he consults on research and delivers lectures each year to students enrolled on the Masters programme in Economics and Management.

 

Academic Degrees

  • PhD in Economics and Management - Tomas Bata University in Zlin, Czech Republic - 2012
  • MSc in Economics and Management, International Business, Business Practices - University of Economics, Prague, Czech Republic - 2009
  • BA in Psychology with Sociology - University of Ghana, Legon - 2006

 

Published Journal Articles

  1. Asamoah, E. S. and Chovancová, M. (2016). The effect of cultural orientation on the purchasing decisions of consumers: A cross cultural comparative study. International Journal ofContemporary Management. Vol (15), No. 1. pp. 7-32.pISSN 1643-549. DOI 10.4467/24498939IJCM.16.001.4834
  2. Puni, A., Agyemang Badu, C. and Asamoah, E. S. (2016). Religiosity, job status and whistle-blowing: Evidence from micro-finance companies in the Ga-East district of the Greater Accra region of Ghana. Global Journal of Human Resource Management. 4, No.1, pp. 52-64. ISSN 2053-5686(Print), ISSN 2053-5694(Online)
  3. Puni, A., Agyemang Badu, C. and Asamoah, E. S. (2016) Leadership Styles, Employee Turnover Intentions and Counterproductive Work Behaviours. International Journal of Innovative Research & Development. 5, Issue 1, pp. 1-7. ISSN 2278 – 0211 (Online)
  4. Asamoah E. S. (2015).The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana. Ekonomika a Management. 4, ISSN 1802-8470(print) / ISSN 1802-8934 (online).
  5. Asamoah E. S., Doe F. (2015). Competitiveness of firms through service quality: an empirical study of mobile telecommunication companies in Ghana. Journal of Management and Economics. 2. pp. 150 – 165. ISSN 1338-5127
  6. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) What is the Relationship between Marketing background expertise and internal market orientation? International Journal ofContemporary Management. Vol (14). No. 4, pp. 91-109.pISSN 1643-549. doi:10.4467/24498939IJCM.15.012.4491
  7. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) The Role of Organizational Culture in the Implementation of the InternalMarketing Philosophy. Journal of Advances in Business and Management Research. 1, No. 2, pp. 1 – 12. ISSN: 2458 – 7400
  8. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) Influence of Organisational Politics on Internal Market Orientation: Perspectives from the Public Sector.Journal of Advances in Business and Management Research. 1, No. 1, pp. 1 – 12. ISSN: 2458 – 7400
  9. Ofori-Okyere, I. and Asamoah, E. S. (2015)Celebrity Endorser Selection Strategies as Effective Marketing Communications Tool in the Automobile Industry – A Review Paper of Related Literature. International Journal of Business and Marketing Management. 3(1). ISSN: 2350-1529
  10. Asamoah E. S., Doe F. and Amegbe H. (2014). The effect of employee turnover on the performance and competitiveness of banks in Ghana. International Journal of Contemporary Management. Vol 13 (4), pp. 8-26.pISSN 1643-549
  11. Asatryan, R. and Asamoah, E. S.(2014) Perceived Corporate Social Responsibility (CSR) activities and the antecedents of customer loyalty in the Airline Industry. Scientific Papers of the University of Pardubice, Series D. XXI. No. 32 (3). ISSN 1211-555X (Print)/ISSN 1804-8048 (Online)
  12. Doe F. and Asamoah E. S. (2014). The Effect of Electric Power Fluctuations on the Profitability and Competitiveness of SMEs: A Study of SMEs within the Accra Business District of Ghana. Journal of Competitiveness. 6 (3), 32-48, ISSN 1804-171X (Print), ISSN 1804-1728 (On-line). http://dx.doi.org/10.7441/joc.2014.03.03
  13. Gyepi-Garbrah, T. and Asamoah, E. S. (2014) Towards a holistic internal market orientation measurement scale. Journal of Strategic Marketing. 22, Issue 5. Routledge, Taylor &Francis Group. ISSN: 0965-254X (Print), 1466-4488 (Online). DOI: 10.1080/0965254X.2014.931877
  14. Asamoah, E. S. (2014)Customer Based Brand Equity (CBBE) and the competitive performance of SMEs in Ghana. Journal of Small Business and Enterprise Development Emerald Group Publishing Limited. Vol. 21, Issue: 1, pp.117 - 131 ISSN: 1462-6004. DOI:1 0.1108/JSBED-10-2013-0154
  15. Asamoah, E. S. and Chovancová, M. (2011) Market structures of fast food industry within the context of the firms competitiveness. Innovation and Knowledge Management: A Global Competitive Advantage. Vols 1-4. pp. 992-996. ISBN 978-0-9821489-5-2
  16. Asamoah, E. S. and Chovancová, M. (2011) The theory of consumer behaviour in fast food marketing: strategies for competitive advantage. Recent Researches in Economics. 51-56. ISBN 978-1-61804-061-9 (print), ISBN 978-1-61804-063-3 (electronic)
  17. Asamoah, E. S. and Chovancová, M. (2011) The influence of price endings on consumer behaviour: an application of the psychology of perception. ActaUniversitatisAgriculturaeetSilviculturaeMendeleianaeBrunensis, LIX, No. 7, pp. 29–38. (Scanned in SCOPUS)
  18. Asamoah, E. S., Chovancová, M., Chamaru De Alwis, A, SamarakoonMudiynsela A. K. and Guo, Y. (2011) Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. Scientific Papers of the University of Pardubice, Series D. Special edition. XVI. No. 21 (3). pp. 6-18. ISSN 1211-555X (Print)/ISSN 1804-8048 (Online)
  19. Asamoah, E. S. and Chovancová, M. (2011) An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing. Ekonomika a management. Number 1/2011, pp. 75-88.ISSN 1802-8470(print) / ISSN 1802-8934(online)

 

Book Chapters

  1. Asamoah, E.S. and Chovancová, M. (2013). Consumer behaviour and branding: Perspectives from the Fast Food Industry in different markets. 1st Edition, Žilina: Knihárstvo GEORG. ISBN: 978-80-8154-053-0
  2. Chovancová, M., Asamoah, E.S. and BandaraWanninayake, W. M. C. (2011). Consumer behaviour and branding: A cross cultural perspective. Žilina: Knihárstvo GEORG. ISBN: 978-80-89401-58-1

 

Conference Presentation

  1. Asamoah E. S. (2016). Corporate social responsibility practices among rural banks in Ghana. A paper presented at the 2ndInternational Conference on Business Management and Entrepreneural Development. 21-22 April, 2016, held at the University of Professional Studies,
  2. Asamoah E. S. (2016). Branding strategies for competitive advantage: a qualitative study of the automobile industry in Ghana. A paper presented at the 2ndInternational Conference on Business Management and Entrepreneural Development. 21-22 April, 2016, held at the University of Professional Studies,
  3. Asamoah E. S. (2016). Effect of macroeconomic factors on the performance of manufacturing companies listed on the Ghana stock market. A paper presented at the 2ndInternational Conference on Business Management and Entrepreneural Development. 21-22 April, 2016, held at the University of Professional Studies,
  1. Gyepi-Garbrah, T. and Asamoah, E. S. (2015). An investigation of senior executives’ responsiveness to intelligence within the internal market of the public sector. A paper presented at the 2nd Annual Colloquium the Central Business School.20th May, 2015, held at the Central University College, Accra.
  1. Gyepi-Garbrah, T. and Asamoah, E. S. (2015). An exploration of internal marketing practice within the public sector of Ghana. A paper presented at the International Conference on Business Management and Entrepreneural Development. 23-24 April, 2015, held at the University of Professional Studies,
  2. Doe F. and Asamoah E. S. (2014) Electric power fluctuations and the profitability of firms: A correlational study of SMEs in Accra, Ghana. A paper presented at the International Conference on Business Management and Entrepreneural Development. 23-24 April, 2015, held at the University of Professional Studies,
  3. Asamoah E. S. (2015) Monopolistic Market Structure and the firms Competitiveness. A paper presented at the International Conference on Business Management and Entrepreneural Development. 23-24 April, 2015, held at the University of Professional Studies,
  1. Gyepi-Garbrah, T. and Asamoah, E. S. (2014) Implementing the internal marketing philosophy: the role of organisational culture. A paper presented at the International Research Initiatives Conference (IRIC), 7-8 October, 2014, Accra.
  2. Gyepi-Garbrah, T. and Asamoah, E. S. (2014) Influence of Organisational Politics on Internal Market Orientation: Perspectives from the Public Sector. A paper presented at the International Research Initiatives Conference (IRIC), 7-8 October, 2014, Accra.
  1. Asamoah, E. S. and Chovancová, M. (2011) The theory of consumer behaviour in fast food marketing: strategies for competitive advantage. In WSEAS International Conferences, Montreux, Switzerland, December 29-31, 2011. ISBN 978-1-61804-061-9 (print), ISBN 978-1-61804-063-3 (electronic)
  2. Asamoah, E. S. and Chovancová, M. (2011) A proposed managerial framework for international marketing operations in the fast food industry. In WASET: International Conference on Business, Economics, Management and Marketing. November 14-16, 2011. Issue 59, pp 189-193. ISSN 2010-376X (print), ISSN 2010-3778 (electronic)
  3. Asamoah, E. S. and Chovancová, M. (2011) Market structures of fast food industry within the context of the firms competitiveness. In the 16th IBIMA conference on Innovation and Knowledge Management: A Global Competitive Advantage, Kuala Lumpur, Malaysia. 29-30 June 2011. pp. 992-996. ISBN 978-0-9821489-5-2
  4. Asamoah, E. S (2011) The valuation of brands as an intangible asset: over estimation or under estimation of a company’s worth? In the International Scientific Conference: European Financial Systems. Faculty of Economics and Administration MU (FEA) of Masaryk University, Brno, Czech Republic, 3rd June 2011, ISBN 978-80-210-5509-4
  5. Asamoah, E.S. (2011) Strategies for building competitive brand franchise in the fast food industry.In the 7th annual international Bata conference for PhD students and young researchers. Faculty of Management and Economics of the Tomas Bata University, Zlin Czech Republic 12th April, 2011, ISBN 978-80-7454-013-4
  6. Chovancová, M., Asamoah, E. S., Adambarage, C. De Alwis, Samarakoon, M., A. K. and Guo, Y. (2010) Brand as a dominant factor in determining the competitiveness of firms: evidence from the Czech consumer market. In the 18th annual conference on marketing and business strategies for Central & Eastern Europe, University of Economics and Business, Vienna, Austria, 2-4 December, 2010, pp. 61-81, ISBN-978-3-9502045-9-9
  7. Asamoah, E.S. (2010)Consumer perception of fast food brands: An exploratory study of university students in Ghana and the Czech Republic. In the fourth German-French-Austrian Conference on Quantitative Marketing 2010, University of Vienna, Austria, 16-18 September, 2010
  8. Asamoah, E.S. (2010) Strategies for building brand for competitive advantage in Small and Medium Enterprises (SME’s) in Ghana. In the Institute of Managerial Systems in Poprad of the Faculty of Economics, Matej Bel University in BanskaBystrica, Slovakia 17th June, 2010. pp. 96-104. ISSN 978-80-557-0003-8
  9. Asamoah, E.S. (2010) When celebrity endorsement goes wrong; implications for brand advertising. In the 6th annual international Bata conference for PhD students and young researchers. Faculty of Management and Economics of the Tomas Bata university, Zlin Czech Republic 15th April, 2010, ISBN 978-80-7318-922-8
  10. Asamoah, E.S. (2010) Creating and managing global brand architecture. In the 2nd International PhD Students Conference – New Economic Challenges, of the Faculty of Economics and Administration of Masaryk University, Brno, Czech Republic from 20-21 January, 2010, pp 274-278, ISBN 978-80-210-5111
  11. Asamoah E. S. (2015). Theoretical Underpinnings of Mixed-Methods.A presentation at the Symposium of the Faculty of Management Studies of the University of Professional Studies, Accra. March 12, 2014. Symposium: Theme -“Mixed-Method: Is It Doable?” 
  12. Asamoah E. S. (2014). Brand Equity and the competitiveness of Small and Medium scale Enterprises in Ghana. A paper presented at the department seminar of the Department of Business Administration of the University of Professional Studies, Accra. March 12, 2014.

 

Courses taught

  • MCPC 608: Global Dimensions of Business
  • MBCG 643: Stakeholder Relations Management
  • MBAQ 617: Managing People and Work Environments in Quality
  • MBAQ 613: Strategic Leadership
  • PBBA 304: Operations Management
  • PBBS 301: Introduction to Risk Management and Insurance
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