Lecturers- Management Studies

Alexander Preko (2).JPG

Name:                         Alexander Preko PhD

Faculty:                      Management Studies

Department:               Business Administration

Position:                     Lecturer

Email address:           This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Academic Areas of Interest:

  • Marketing
  • Data Management
  • Migration Management
  • Human Resource Management
  • Business Ethics Practice
  • Economic

 

Biography:

Alexander is an academic and a marketer and has been teaching at the UPSA for the past five years. He is an expert in data management and in the usage of the following data management software: Microsoft excel, SPSS, Minitab, Genstat (quantitative data), and Nvivo (qualitative data).  He has applied this research knowledge in his academic publications and conferences. 

Alexander Preko is a native of Sefwi Ellekrum in the Western Region of Ghana.

 

Academic Degrees

  1. PhD in Management, Migration - State University of Management, Moscow
  2. MSc. In Marketing - State University of Management, Moscow
  3. BSc. In World Economics - Tula State University, Tula

 

Published Journal Articles

  1. Preko, A. (2007). Problems and the possible ways of developing documentation of Ghanaians at home and outside. Journal of Sociology and Human resource, № 1 (27) page 96-98
  2. Preko, A. (2007). Current trends in international migration in and out of Africa. Journal of Sociology and Human resource, № 12 (38) page 178-180
  3. Preko, A. (2008). The system of migration in the Republic of Ghana. Journal of Sociology and Human resource, № 1 (28) page 163-167
  4. Preko, A. (2007). Migration and the Individual. Journal of Sociology and Human resource, № 6 (44) page 256—257
  5. Preko, A. (2011). The UN Convention on Migrant workers and it’s relevant to Ghana, published in Business and Financial Time, (B&FT), Ghana, Monday, May 9th, 2011
  6. Preko, A. (2012). The effect of Sales Promotion on TV Advertising Revenue: A Case study of TV Africa, Ghana. Journal of Emerging Trends in Economics and Management Science 3 (2): 141-146.
  7. Preko, A. (2012). Attitudes of Female Subordinates towards Female Heads in selected Organizations in Accra, Ghana. Research Journal of Social Science & Management, volume 02, Number 03.
  8. Preko, A. (2012). Attitudes of Male Employees toward female managers in selected organizations in Ghana. Researchers World Journal of Arts, Science & Commerce, vol-03, issue-3(3).
  9. Preko, A. (2013). Customer Relationship Management and Retention in Orthodox Churches: an Empirical Study of selected Churches in Madina Accra, Ghana. Research Journal of Economics and Business Studies, Vol. 02, Number 7.
  10. Preko, A. (2013). A Study on the Concept of Employee Loyalty and Engagement on the Performance of Sales Executive of Commercial Banks in Ghana. International Journal of Business Research and Management, Vol. 4 issue (02) p51-62.
  11. Preko, A. (2014). Service Delivery, Customer Satisfaction and Customer Delight in the Real Estate Business. Evidence from Elite Kingdom Investment and Consulting Company Ghana. European Journal of Business and Management, Volume 6, № 3,
  12. Preko, A. (2014). A Study of the Marketing Mindset: Undergraduate Student Choice of Marketing Major in a Business-Biased Public University in Ghana. International Journal of Marketing Studies, Volume 6, №3, 2014, ccsenet.org/ijims

 

Article Submitted for Peer Review

  • Examining predictive relationship among values, consumer age and gender actors and retail purchase behavioural intentions in Ghana, Journal of Business Research, UPSA

 

Conference Presentation

  • Preko, A. (2008). The role of foreign recruitment agencies in implementing migration policies. Paper presented at the Saint Petersburg University of Economics. International Students’ Conference, Saint Petersburg-Russia (March 2008).
  • Preko, A. (2007). Migration of skilled labour from Africa to the developed and industrial nations, criticism and development. Paper presented at the Moscow State University. Universal Students Congress, Moscow (February 2007)
  • Preko, A. (2007). Education and Migration in the 21st Century, a paper presented at the Minisk State University, Belarus, Conference on Illegal Migration from the former CIS countries to Russia and Belarus (September 2007)

 

Courses Taught

  1. Undergraduate Level
  • Marketing Research
  • Consumer Behaviour
  • Customer Relationship Management
  • Advertising and Sales Promotion
  • Integrated Marketing Communication
  • Elements of Marketing
  1. MPhil/MBA Level
  • Marketing Management
  • Marketing Research
  • Research Methods
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Tel numbers:  +233 302 500 171, +233 302 500 722, +233 302 500 723
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