Lecturers- Management Studies

LEEFORD AMEZIOUR

Faculty: Management Studies

Department: Marketing

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Research Interest:

  • Quality management system models and small scale organization
  • Quality Culture and change management
  • Political marketing and voters behavior patterns
  • Social marketing campaign management and behavioral change management
  • Public sector marketing and state agency effectiveness

Biography

Leeford Ameyibor is a hands-on academic with a strong passion for high impact research that highlights and solves real life problems. With over five years experience from the food and beverage retail industry from firms such as, Foods Inn Ghana Limited and Finatrade Ghana Limited, coupled with four years experience working as an administrator in a university. The varied experience forms part of his basic teaching philosophy which simply focuses on the student and in an interactive atmosphere coupled with critical thinking, which leads to self-discovery.

Academic Degrees:

  • MA in Marketing Strategy-University of Ghana Business School (UGBS), 2017
  • MBA in Total Quality Management-University of Professional Studies, Accra (UPSA), 2015
  • BBA in Business Management-University of Professional Studies (UPSA), 2010

 

Working Papers:

  1. The Effect of QMS on Service Performance: The Moderating Role Of Organizational Culture
  2. Organizational culture of emerging Tech Firms and Innovation: The Moderating Role Of Market Orientation
  3. Commoditization and Marketization of Higher Education: Implications for Research Funding in Ghana
  4. Social Marketing Campaigns in Retrospect: Have Behaviors Changed?
  5. The Health Belief Model as a Predictor of Healthy Food

Technical Papers:

  1. Designing a Conceptual Zero Cost Framework for running a 24 hour University Library
  2. A Labour Survey Architecture as Basis for Designing and Changing a University Course Curriculum

 

Courses Taught:

  • BCPC 205 Elements of Marketing
  • PBBS 309 Introduction to Total Quality Management
  • BMKT 409 Sports Marketing
  • BBBA 404 Total Quality Management
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