Lecturers- Management Studies

PROF. NATHAN KOBINA AUSTIN

Faculty:                 Management Studies

Department:         Marketing

Position:                 Dean of Doctoral Programmes

Email address:     This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Academic Areas of Interest:

  • Business Cases Development
  • Service Industry Competitiveness
  • Business Leadership
  • Heritage and Visitor Site Behavior
  • Tourism Marketing and Entrepreneurship

Biography

Nathan Kobina Austin joined UPSA in 2018 as a full professor in the Faculty of Management and Dean of Doctoral Programmes.

Prof. Austin has thirty (30) years of teaching, academic programmes administration and services industry experience. Besides adjunct positions at Ghana Institute of Management and Public Administration and Kwame Nkrumah University of Science and Technology, Ghana, he has held full-time positions teaching, supervising graduate student research and managing academic programmes and departments in universities in Malaysia, Australia and the United States of America. Prior to joining academia, he served in a number of sales and marketing management positions in the hotel, brewery and tourism industries in Ghana.

Prof. Austin teaches consumer behavior, brands management, services marketing, hospitality management and case research and he has published over seventy (70) refereed articles in journals such as the Journal of African Business, International Journal of Tourism Research, Journal of Teaching in Travel & Tourism, Journal of Business Management and Change, Journal of International Business Disciplines, World Journal of Tourism Small Business Management, Journal of Internet Commerce, The Consortium Journal of Hospitality and Tourism, International Journal of Logistics: Research and Applications and sits on the editorial review boards for the Journal of African Business,  The International Journal of Hospitality and Event Management and the Quarterly Review of Business Disciplines.

Academic Degrees

  • PhD in Tourism - Strathclyde University, Glasgow, UK – 1998
  • PGrad Certificate in Doctoral Research Methodology – Strathclyde University, Glasgow, UK – 1996
  • MSc in Tourism Marketing – Surrey University, Guilford, UK – 1988
  • Dip in Marketing – Chartered Institute of Marketing, UK – 1984

Published Journal Articles

  1. Okyere, E. and Austin, N. K. (2016). The relationship between employee intention to quit and internal political behavior in the public sector, Journal of Academy of Business and Economics, 16, 3, 37-46.
  2. Khan, O. and Austin, N. K. (2015). (Not) Going for broke: How residents in an urban setting perceive impacts of slot machine gaming introduction. Journal of International Business and Economics, 15, 3, 117-124.
  3. Custis, C., Zaveri, J., Zu, X.,Ramsey, G. and Austin, N. K. (2015). What are the factors affecting a firm’s ability to innovate? International Journal of Strategic Management, 15, 2, 29-66
  4. Knox, E., Austin, N. K. and Egbe, C. (2015). Entrepreneurial Orientation, Social Capital and Firm Creation, Journal of Business and Economics, 6, 6, 1057-1070.
  5. Bonaparte, I, Austin, N. K.and Okoro, E. (2015).Strategic decision making at enterprise resource planning: Chief financial officer at the crossroads. Journal of Business Case Studies, 11, 1, 41-48.
  1. Karanja, E. and Austin, N. K. (2014). What are African Americans doing in college?. A review of undergraduate degrees awarded by U.S. institutions to African Americans: 2005-2009. The Journal of Negro Education, 83, 4, 530-548.
  2. Omar, A., Austin, N. K. and Keys, P. Y. (2014). No longer business as usual: Employee fraud and ethical issues, Journal of Business Cases and Applications, 12, October.
  3. Callow, M. and Austin, N. K. (2013). Investing in our nation’s aging highway infrastructure: Selecting revenue-generating initiatives that tap into the motorist’s concern for the environment, Competition Forum, 11, 2, 47-53.
  4. Austin, N. K. (2013). Book Review. New challenges for tourism promotion: Tackling high competition and multimedia changes, Current Issues in Tourism, 16, 5, 512-513.
  5. Addae, I. Y. and Austin, N. K. (2013). ‘To leave, or not to leave: The choice of an unfulfilled employee’, Journal of Business Cases and Applications, 9, 1, 1-16.
  6. Ellis, C. and Austin, N. K. (2012). Conceptual discussion of group diversity, trust and performance, European Journal of Management, 12, 3, 150-156.
  7. Ababneh, M. M. and Austin, N. K. (2012). M&D Inc. in the governmental sector: A marketing case, Journal of the International Academy for Case Studies, Case, 18, 7, 95-103
  8. Austin, N. K., Abeson, F. and Callow, M. (2012), “Defining the nature of health tourism,” Business Research Yearbook, 19, 2, 610-615.
  9. Ababneh, M. M. and Austin, N. K. (2012). M&D Inc. in the governmental sector: A marketing case, Journal of the International Academy for Case Studies, Case Notes, 18, 8, 89-95
  10. Austin, N. K. and Callow, M. (2012). Motorists’ demographics, behavior and attitudes as predictors of preferred revenue-generating options for transportation funding, Journal of Academy of Business and Economics, 12, 3, 36-45
  11. Austin, N. K., Javadian, G, and Callow, M. (2012). Conceptual illustration of entrepreneurship development at the pre-start-up stage, International Journal of Business Research, 12, 1, 182-186
  12. Javadian, G. and Austin, N. K. (2011). Exploring the unique culture-specific enablers of entrepreneurship in Iranian society, Journal of International Business and Economics, 11, 4, 190-197.
  13. Ellis, C. and Austin, N. K. (2011). Franklin enterprises: The New Division, Journal of Business Case Studies, 7, 6, 71-79
  14. Akotia, M, Spio, A. E., Frimpong, K. and Austin, N. K. (2011). Country branding: A developing economy perspective, International Journal of Business Strategy, 11, 2, 123-131
  15. Custis, C. and Austin, N. K. (2010). Workplace innovative programs: A case study, Journal of International Business Research, 10, 6, 120-128
  16. Austin, N. K., Callow, M., and Abubakar, B. (2010), Does racial discrimination influence leisure destination choice? Business Research Yearbook, 17, 2, 730-737.
  17. Austin, N. K., Abeson, F. and Abubakar, B. (2009), AGOA and the prospects of health tourism in Sub-Saharan Africa: A case study of Ghana, Business Research Yearbook, 16, 2, 692-697.
  18. Abeson, F., Austin, N. K. and Callow, M. (2008). Students’ perceptions of teamwork in the workplace and academic environments, Journal of Business Management and Change, 3, 1, 111-120.
  19. Callow, M. and Austin, N. K. (2007). The consumer’s time orientation and its effects on the evaluation of e-tailer offers, Journal of International Business Disciplines, 2, 1, 70-79.
  20. Austin, N. K. and Sohail, Sadiq M. (2007). Consumer trust in online travel and tourism transactions: A Saudi Arabian perspective, World Journal of Tourism Small Business Management, 1, 1, 46-54.
  21. Callow, M. A. and Austin, N. K. (2007), The value of time in on-line purchases: An exploratory study of time orientation and purchasing decisions on the internet, Business Research Yearbook, 14, 2, 267-273.
  22. Austin, N. K., Abeson, F., & Callow, M. (2006), A comparison of student perceptions of teamwork in the academic and workplace environments, Business Research Yearbook, 13, 2, 684-689.
  23. Austin, N. K., Ibeh, K. I. N. and Yee, J. C. C. (2006). Consumer trust in the online travel marketplace, Journal of Internet Commerce, 5, 2, 21- 39.
  24. Austin, N. K. and Abubakar, B. (2006). An exploratory analysis for the modeling of effective marketing in sensitive historical sites, The Consortium Journal of Hospitality and Tourism, 10, 1, 5-17.
  25. Adams, C. and Austin, N. K. (2005). Antecedents of accountability as a competitive resource: Conceptualization and development. Competition Forum, 3, 2, 303-308.
  26. Austin, N. K., (2005), Understanding the leisure travel destination preferences of African Americans, Business Research Yearbook, 13, 2, 701-705.
  27. Austin, N. K. (2004). The potential for competitiveness through accountability, Competition Forum, 2, 1, 332-339.
  28. Sohail, M., Austin, N. K., and Rushdi, M. (2004). The use of third-party logistics services: Evidence from a sub-Saharan African nation, International Journal of Logistics: Research and Applications,7, 1, 45-57.
  29. Austin, N. K. (2003). Entrepreneurship development and tourism in rural African communities. Journal of African Business, 4, 1, 87-102.
  30. Austin, N. K. (2002). Managing heritage attractions: Marketing challenges at sensitive historical sites, International Journal of Tourism Research, 4, 6, 447-457.
  31. Austin, N. K. (2002). Training tourism and hospitality managers in universities. Journal of Teaching in Travel & Tourism, 2, 2, 89-100.
  32. Austin, N. K. (2013). Book Review. New Challenges for tourism promotion: Tackling high competition and multimedia changes, (eds.) Peter Keller and Christian Laessar, Current Issues in Tourism, 16, 5, 512-513
  33. Austin, N. K.(2006). Hospitality Marketing Management, Competitiveness Review, 16, 1, 94.

Book Chapters

  1. Austin, N. K. (2007). Managing Heritage Attractions. In Dallen J. Timothy (Ed.), Managing Heritage and Cultural Tourism Resources: Critical Essays, 1, 35-45, England: Ashgate Publishing Limited.
  2. Austin, N. K. (2000). Tourism and the Trans-Atlantic slave trade: Some issues and reflections. In P. U. C. Dieke (Ed.), The Political Economy of Tourism Development in Africa, 208-216, NY: Cognizant Communication Corporation

 

Conference Publications

  1. Schrader, C. and Austin, N. K. (2015). A misclassification hazard, AABRI International Conference, Savannah, GA, March 26-28, Paper No. SC15046.
  2. Okoe, A. F., Austin, N. K. and Arkoful, H. (2015). Factors Determining Customer Brand Choice of Hotels in Ghana. Proceedings of the 27th Annual International Academy of Business Disciplines, Page 18, March 26-28, 2015, Orlando, FL.
  3. Okoe, A. F., Austin, N. K. and Amartey, R. (2015). Customer Purchasing Decisions and Brand Choice in the Hospitality Industry in Ghana. Proceedings of the 27th Annual International Academy of Business Disciplines, Page 11, March 26-28, 2015, Orlando, FL.
  4. Alolayan, A. and Austin, N. K. (2013). Strategic planning for entrepreneurs: A teaching case from Saudi Arabia, 5th Annual American Business Research Conference, Paper No. 432
  5. Bowler, C. R., Austin, N. K. and Bates, I. W. (2012). What?! A penalty for underpayment of estimated taxes: A case study on estimated taxes, Global Conference on Business and Finance Proceedings, 7, 2, 127-132.
  6. Rodgers, G. and Austin, N. K. (2012). One account, two audits: A teaching case of the audit of revenue and accounts receivable, Global Conference on Business and Finance Proceedings, 7, 2, 475-478.
  7. Nimpong, S. A. and Austin, N. K. (2011). A case study of service process improvement challenges, Annual Conference of the International Academy of Business and Public Administration Disciplines,
  8. Callow, M. A. and Austin, N.K. (2011), “The Mediating Role of Motorists' Evaluation of Current Roadway Conditions in Determining their Willingness to Pay for Future Improvements,” National Transportation Center, http://www.morgan.edu/Documents/ACADEMICS/SOE/ntc/TheMediating_Callow_1112.pdf
  9. Foster, M. and Austin, N. K. (2009). What do syllabi have to say about the use of groups in education? A discourse analysis, North American Management Society, 96-108.
  10. Ogbolu, M., and Austin, N. K. (2008). A case study of succession in immigrant-owned family businesses, International Academy of Business and Economics, 5, 1, 76-85.
  11. Karanja, E. and Austin, N. K. (2007). Information systems and technology solutions for small businesses: The case of Wake Radio Inc., Proceedings of the North American Case Research Association, 21, 1, 60.
  12. Austin, N. K. (2006). An alternative measure of website effectiveness: destination website trustworthiness index (DWTI), International Academy of African Business and Development, 7, 1, 448-454.
  13. Austin, N. K. and Abubakar, B. (2004). A conceptual framework of overall on-site visitor experience at sensitive historical sites, International Academy of African Business and Development, 5, 1,250-254
  14. Yee, J. C. C., Austin, N. K. and Zaman, M. (2003). Consumer trust in the online travel marketplace: An Asian perspective, 9th Annual Conference of the Asia Pacific Tourism Association, 9, 1, 642-651
  15. Austin, N. K. and Kwansah-Aidoo, K. (2003). Enabling tourism development through environmental consciousness: Towards a theoretical model for Africa, International Academy of African Business and Development, 4, 1, 210-215
  16. Kwansah-Aidoo, K. and Austin, N. K. (2003). Marketing effectiveness in the health sector: A case study, International Academy of African Business and Development, 4, 1, 224-228
  17. Austin, N. K. and O’Daniel, M. (2002). Information search at travel-related web sites: A behavioral perspective, 6th International Research Conference on Quality, Innovation and Knowledge Management, 1, 1405-1409.
  18. Austin, N. K. and Hassan, S. (2002). The prospects of CPA/CA web trust seal of assurance for the travel web marketplace, 6th International Research Conference on Quality, Innovation and Knowledge Management, 1, 83-94
  19. Sohail, M. and Austin, N. K. (2002). Online destination marketing: Improving the role of African NTO web sites, International Academy of African Business and Development, 3, 1, 470-477
  20. Austin, N. K. (2001). Entrepreneurship development in tourism: The case of Kakum National Park, Ghana, International Academy of African Business and Development, 2, 1, 63-68

Conference Presentations

  1. Austin, N. K. (2013). ‘Conducting effective qualitative research’. Presented at the 14th Annual International Academy of African Business and Development Conference, May 14-18, Accra, Ghana.
  2. Austin, N. K. (2012). ‘Defining the nature of health tourism’. Presented at the 24th Annual Conference of the International Academy of Business Disciplines, April 19-21, Long Beach, CA.
  3. Austin, N. K. (2012). ‘Conceptual discussion of group diversity, trust and performance’. Presented at the 20th Annual Conference of the International Academy of Business and Economics, October 14-17, Las Vegas, NV.
  4. Austin, N. K. (2012). ‘Motorists’ demographics, behavior and attitudes as predictors of preferred revenue-generating options for transportation funding’. Presented at the 20th Annual Conference of the International Academy of Business and Economics, October 14-17, Las Vegas, NV.
  5. Austin, N. K. (2012). ‘Conceptual illustration of entrepreneurship development at the pre-start-up stage’. Presented at the 20th Annual Conference of the International Academy of Business and Economics, March 9-11, Key West, FL.
  6. Austin, N. K. (2011). ‘A case study of service process improvement challenges’. Presented at the Annual Conference of the International Academy of Business and Public Administration Disciplines, October 27-30, Memphis, TN
  7. Austin, N. K. (2010). ‘Does racial discrimination influence leisure destination choice?’ Presented at the 22nd Annual Conference of the International Academy of Business Disciplines, April 8-10, Las Vegas, NV.
  8. Austin, N. K. (2009). ‘AGOA and the prospects of health tourism in Sub-Saharan Africa: A case study of Ghana’. Presented at the 24th Annual Conference of the International Academy of Business Disciplines, April 2-4, St. Louis, MO.
  9. Austin, N. K. (2007). ‘The value of time in on-line purchases: An exploratory study of time orientation and purchasing decisions on the internet’. Presented at the 19th Annual Conference of the International Academy of Business Disciplines, March 29- April 1, Orlando, FL.
  10. Austin, N. K. (2006). ‘A comparison of student perceptions of teamwork in the academic and workplace environments’.Presented at the 18th Annual Conference of the International Academy of Business Disciplines, April 8-10, San Diego, CA.
  11. Austin, N. K. (2005). ‘Understanding the leisure travel destination preferences of African Americans’. Presented at the 17th Annual Conference of the International Academy of Business Disciplines, April 7-10, Pittsburgh, PA.
  12. Austin, N. K.(2004). The potential for competitiveness through accountability. Presented at the Conference of The American Society for Competitiveness, November 11-13, Falls Church, VA.

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Courses taught

  • MBMK 602: Advanced Services Marketing
  • MBMK 603: Advanced Consumer Behavior
  • MBMK 641: Brands Management
  • MBMK : Integrated Marketing Communications
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